Hi, I’m Sarah!
My insatiable love for drawing has been with me since I could hold a pencil. From getting shouted at in science class for doodling, to turning my passion into a thriving career in graphic design, art has always been my heartbeat.
Nature is my constant muse. The lush landscapes, vibrant wildlife, and serene sounds around me are infused in almost everything I create, driving my dedication to sustainability and organic design. It’s all about capturing the essence of nature and translating it into art that speaks to others the way it speaks to me.
My process? It’s a delightful mix of organized chaos and pure creativity. I dive deep into research, let my creativity run wild, and blend it all with a touch of simply me. I’m here to bring your wildest ideas to life with passion and flair. Whether you’re here to explore, collaborate, or find inspiration, I’m thrilled to share my artistic journey with you.
Preview of projects
Place Branding:
“Rugged Routes”
This concept aims to capture the Wild Coast’s diverse experiences, showcasing its tough exterior and rugged paths as part of the journey
Rugged Routes visualizes the “wild feeling,” enticing travelers to seek an authentic experience and create lasting memories. It invites adventurers to become a part of the indescribable feeling that defines the Wild Coast.
Multi-Media Campaign:
“No Hangxiety”
Our main goal was to help eliminate the stigmas associated with non-alcoholic beer being percieved as boring and unnecessary in a fun, entertaining, and engaging way. While also showing that one can maintain a healthy work-life balance and still have a great time with Devil’s Peak Hero.
Social Media Branding:
“Cancel Control-C”
The concept reinforces the idea that this design company refuses to take short cuts or rely on copy and paste solutions. Instead they are dedicated to delivering bespoke, original designs that truly reflects their clients’ identities and aspirations.
The campaign positions the company as a provider of premium, personalised design services, appealing to clients seeking distinct and memorable solutions.
Sustainable packaging:
“Beyond the Bag”
This packaging transforms the excess rice straw, which is previously discarded or burned, into biodagredable packaging. By harnessing nature’s resources, we are able to reduce waste and also provide consumers with resealable packaging that keeps their rice fresher for longer.
This sustainable approach not only benefits the environment but also enhances user experience, making every meal a step towards a greener future.
Interactive Campaign:
“No Trigger Warning”
Our campaign uses the idea of “trigger warnings” in a new way to change how people think about epilepsy. Epilepsy can be triggered by things like flashing lights or stress, which can cause seizures. But talking about epilepsy shouldn’t need a warning.